Bosweel is the last independent Danish shirtmaker. The brand remain true to its origins and values for three generations. For a brand with decades of history, Bosweel is not afraid to face innovation, and now it was the time to make the leap towards a digital presence.

Here is how we helped a strong Danish brand express their independence online to maintain a corporate culture with focus on creating customer value.

Contractor: Accedo

Our roles
  • Solution Architect
  • Web & Mobile Web Development
  • SEO
  • Performance Optimisation
  • Project Planning & Management
  • CMS

Every aspect of Bosweel’s digital presence needs to reflect the strong quality, design principles and non-trend following beliefs that defines the Bosweel brand. This effort demands an online platform that will allow loyal customers and newcomers engage with the brand on a more intimate level.


Digital platform that
fits as a glove

Muser Enetertainment delivered a digital solution that help translate Bosweel’s values and beliefs into its online presence. Each Bosweel shirt is designed, manufactured and delivered with passion and pride, and our development team – FVCmedia – made sure to reflect the same principles from start to end.

Information Display: “Sewed” to Perfection

Both the brand’s third generations based values and the shirt collections had to coherently find its place in the new platform. MuserEntertainment solution ensured that this was implemented at no customer and client usability expense.

Collection Page Detail: Minimalistic Approach

Each Bosweel collection contains dozens of unique styles that needed to be put into the spotlight. This was achieved with mimicking the design’s minimalistic approach in the page technical structure, offering a seamlessly flow between collections and items.

Touch devices: A Consistent Experience

The solution we built for Bosweel offers digital customers a holistic and consistent look & feel on every desktop, laptop, tablet and mobile device.

Promoting online their existing and new coming collections marked a successful first step for Bosweel in the digital marketing strategy.


Our solution helped a well established Danish brand reach fans and new customers in the online world. This allowed Bosweel to successfully start the journey in digital branding and offered a platform to showcase both its core business values and products unicity.

Increase in Brand Awareness
Increase in Social Media Engagement
Increase in Mobile Visits

The big break
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Justice for
a powerful brand

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